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Shamanth Rao
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Client, industry or customer? |
| 20.04.2010 09:56:26 | |
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Sometime last week, ET’s
Brand
Equity featured a couple of people
trying to look cool, referring to them as
Indian advertising’s future top guns.
Well, I was drawn to one part
of the feature(apart from the general coolness all around).
All the featured
folks were asked “What is more important – industry
recognition or client
recognition?” All answers mentioned one or the
other. Now, I found that curious. No
‘customer
recognition’? Who are you writing the ad for anyway? If
you’re worried about ‘industry’
and ‘clients’, and haven’t spared a thought for your
customers, is it any
wonder why there’s tons of bad advertising around
today? Another question in that
feature was “What’s wrong with advertising today?”.
Well, the answer to that perhaps
lay on the same page. Tags: Hits: 407 | Read more... |
Vengeance – search engine style |
| 14.04.2010 16:04:32 | |
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What would you do if you got slimed? Seek revenge, naturally. Yesterday, I noticed what was a cool way to seek retribution.  Click on that ad, and you go through to our friends’ tale of woe, of how they were deprived of their millions(aww, the poor dears).
That, though, is
an interesting way to spread negative PR online. Of course,
it does cost money.
Besides, it isn’t going to help the advertiser get his
money back. There is
going to be no return on investment, even if it will hurt
Fujairah. I’d be
curious to know, though, how long they’ll last –
especially since they’ve no
way of ‘measuring’ their returns(unless they’re
counting on the unlikely scenario of
Fujairah returning the cash they lost
there). Presumably,
folks with millions to invest don’t quite mind putting in
a smaller amount of
money in these ads. But aint it easier to move on, and just
invest their time
and energy elsewhere? This will,
however, satiate the advertiser’s urge to cry foul. The
digital equivalent, as
it were, of standing outside a shop and screaming about
their bad service to
incoming customers. What will make
this situation more interesting, though, is if Fujairah gets
back by launching
a positive PR ad campaign in response to this. No such
possibility, I’d guess.
From what things appear to be, they don’t seem to
care. Tags:
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Google's wonder wheel - a cool way to find related search terms |
| 19.08.2009 08:19:45 | |
I stumbled upon Google's wonder wheel, a great feature that
lets you find related keywords. So far so good. Now, this lets you drill down into each of those keywords and check out the keywords related to those.  So, if you're a search advertiser wanting to explore variants of keywords, this would appear to be a great tool. I use the term 'appear to be', because this didnt work too well for some of the industries Greenlemon's clients operate in (most of our clients are SMEs operating in regional/local markets), as you can see in the two examples below:  Next exhibit below:  Some of the elements here are explicable. For instance, three elements in the last pic are regional newspapers, which also happen to be major advertisers. You could, if you're so inclined, take a sympathetic view and say "oh well, cant really expect much more from a machine, can one?" :) Some perspective also results from the fact that most other keyword tools arent very accurate in the niches relevant to us. Having said that, I'd guess Wonderwheel is much more useful for high volume search terms. Like most Google products, it is simple, cool, easy-to-use. Plus you dont have to be a search advertiser to play around with it and have a bit of fun! :) PS - Here's an easy tutorial on how to begin using Wonder Wheel. Tags: Wonderwheel | google | SEM | Keywords | PPC Hits: 756 | Read more... |
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