|
Shamanth Rao
|
Mini case study - giving 'em what they want |
| 19.08.2009 05:38:10 | |
During some casual searching, I typed in 'mumbai calicut'. A
couple of ads offered me tickets between the two cities. I clicked on the first 3 ads. Jetlite and Yatra took me through to their home pages. Where did MakeMyTrip take me?  Which of the sites would you book at? Makemytrip saved me the trouble of scrolling through two long lists of cities. This, I'd guess, is the sort of thing that'd sway the 'marginal' traveler (say, someone who needs a ticket for the next day. Or someone who's booking at 9pm, really wanting to get back home.) There is, of course, a cost involved in doing this. You'll have to configure perhaps a couple of hundred landing pages with pairs of cities that you want to target. You can do this only if the increase in conversions makes it worthwhile to take the effort of customizing landing pages. And if you've enough transaction volumes to recover your costs. This is a great example of customizing user experiences to suit visitors' needs. Tags: SEM | PPC | Landing pages | google | Adwords | MakeMyTrip | User Experience
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Nehru Trophy Boat Races 2009, Alleppey |
| 11.08.2009 09:19:10 | |
|
As some of you
may have known, Greenlemon worked with the Alleppey Tourism
Development
Corporation (ATDC) to market tickets for the Nehru Trophy
Boat Races 2009 at
Alleppey. The online ad
campaign saw a great response. We were as surprised at the
volume of ticket
sales as the client. Indeed, most of
our other advertising clients have also seen volumes that we
didn’t quite
expect, given that most of them are in industries that
aren’t traditionally
active online. We’ll want to post a case study on some of
these soon – we’ll
hopefully spare some time to be able to do that
soon. Of course, this
post comes a little late, given the races got over last
Saturday. But what to
do, there’s so much work, there never is time.
:). Tags: Travel | Tourism | alleppey | boat races | SEM | PPC | advertising
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Greenlemon stall at Splash 2009 in Wayanad |
| 06.07.2009 09:31:39 | |
|
As some of you may know, the Wayanad
Tourism Organization is organizing its
monsoon festival Splash
2009 at
Kalpetta. Greenlemon has a stall in the exhibition area there. This is a part of Greenlemon’s efforts to engage small and medium travel businesses in Kerala, and use the internet to make a difference to them. So, if you’re in Wayanad, do pop in at our stall. You could discuss how the internet can fit into your business’ scheme of things, what you should be doing online. Or, well, you could just pop in to say hi. :-). The festival is on till Saturday the 11th of July. We’re in stall no. 23. Tags: Tourism | Travel | Wayanad | Exhibition Hits: 519 | Read more... |
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