As some of you may have known, Greenlemon worked with the Alleppey Tourism Development Corporation (ATDC) to market tickets for the Nehru Trophy Boat Races 2009 at Alleppey.

The online ad campaign saw a great response. We were as surprised at the volume of ticket sales as the client.

Indeed, most of our other advertising clients have also seen volumes that we didn’t quite expect, given that most of them are in industries that aren’t traditionally active online. We’ll want to post a case study on some of these soon – we’ll hopefully spare some time to be able to do that soon.

Of course, this post comes a little late, given the races got over last Saturday. But what to do, there’s so much work, there never is time. :).