The Social Services Group (SSG) of Indian Institute of
Management Kozhikode organized a Management Development Programme during 22-23
Feb 2010 aimed to introduce the latest management practices to the social
entrepreneurs and NGOs for streamlining their operations. The 2 day residential
programme at IIMK campus was handled by the esteemed faculty of IIMK and
various guest lecturers.
Greenlemon’s Vice President Sales & Marketing, Mr.
Shamanth M. Rao was one of the guest lecturers who spoke on Internet Marketing and
Web Analytics, and how companies could leverage them to the success of their
overall marketing strategy. The programme was participated by social
entrepreneurs and top management people from various NGOs across South India. The
objective of the programme was to impart high quality training to the
participants to enhance their managerial skills and meet the requirements of
the sponsoring organization.
How can businesses use so..