25th April 2009 saw the much awaited launch of digital marketing & advertising expertise of Aufait Technologies under a new brand Greenlemon. The event took place at Kadavu Resorts, witnessed by prominent business dignitaries in the region. The event was inaugurated by the Hon. Minister of Industries Mr. Elamaram Kareem, which ended with a relishing and sumptuous dinner at Kadavu cuisine.

With its regional offices located in Calicut-Kerala, India, and Dubai, UAE, Greenlemon will provide end to end online marketing solution to small and medium companies worldwide. Greenlemon's range of services include online advertising, digital marketing & branding, search engine marketing, search engine optimization, B2B solutions, web design, consulting and web strategy solutions.

At the event, Dr. Anandakuttan B. Unnithan, Professor, IIM Kozhikode gave his valuable insights on leveraging internet as a marketing medium for small and medium businesses. Digital marketing is the buzz of today's business world. With more users seeking information and relying on the internet for various personal and commercial needs, the scope and reach of internet as a marketing channel is far beyond predictable for even diverse demographics. And with the financial recession gripping the world economy, businesses have come to realise the potential of internet as a far reaching and cost effective marketing medium. 

Greenlemon has already put its first foot forward with the client “Jai Ho-A.R. Rahman Live in Concert” organized by Keraleeyam to be held on May 3, handling online publicity and advertising for the mega event. The professional and enthusiastic skill set at Greenlemon is all set to add spark to the marketing efforts of global businesses in meeting its strategic objectives.

Tags: Greenlemon launch | Greenlemon | Inaugral event | Calicut events | events

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The fourth edition of BarCamp Kerala is to be held at Indian Institute of Management, Kozhikode on 18-1-2009. The event is held in conjunction with the IIM's prestigious Annual Management and Cultural Festival- 'BACKWATERS'. Aufait and Greenlemon teams  have already ensured their active participation with Bijith leading a discussion on Web 2.0 trends.

BarCamp is an informal gathering of all people interested in Computers, Gadgets, Internet and technology. Discussions at BarCamp will cover a variety of topics including  Web Technologies & Emerging Trends, Mobile & Internet Communications, Effect of Technology Development on Businesses........ and everything interesting for a tech buff.

Tags: Web 2.0 | events | Calicut

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