The Social Services Group (SSG) of Indian Institute of Management Kozhikode organized a Management Development Programme during 22-23 Feb 2010 aimed to introduce the latest management practices to the social entrepreneurs and NGOs for streamlining their operations. The 2 day residential programme at IIMK campus was handled by the esteemed faculty of IIMK and various guest lecturers.

 

Greenlemon’s Vice President Sales & Marketing, Mr. Shamanth M. Rao was one of the guest lecturers who spoke on Internet Marketing and Web Analytics, and how companies could leverage them to the success of their overall marketing strategy. The programme was participated by social entrepreneurs and top management people from various NGOs across South India. The objective of the programme was to impart high quality training to the participants to enhance their managerial skills and meet the requirements of the sponsoring organization. 

Tags: Digital Advertising | Web analytics | Internet marketing | Greenlemon

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Marking the celebration of the 80th year of its existence, The Malabar Chamber of Commerce organized a conference on the future prospects of Malabar. The event named “Reinventing Malabar” took place during the period Jan 29 – 31, 2010 where Greenlemon had the privilege to be a part of the discussion panel. The CEO of Greenlemon Internet Marketing & Web Solutions Pvt Ltd, Mr. Anvar T.K was one of the members at the panel discussion where he spoke on “IT @ Malabar – Vision 2020” – emphasizing the development prospects of the IT sector in the Malabar region.

 

“Reinventing Malabar” was aimed to facilitate a platform to formulate strategies to evolve Malabar into a destination luring global investment. Participated by various business dignitaries across the region, the event emphasized the growth prospects across the IT, HR, health tourism and infrastructure tourism sectors. Seminars and interactive panel discussions spanning across 3 days facilitated waves of powerful thoughts and ideas on the emergence of Malabar as an ideal global investment destination.

Greenlemon has been actively involved in its initiative to develop the local IT community. Apart from Malabar Chamber of Commerce, it has also been actively engaged with Calicut Forum for IT (CaFIT), Calicut IT Initiative (CITI) and IIM Kozhikode.

Tags: IT | IT Kerala | information technology | Greenlemon | IT Malabar | IT Kozhikode | IT calicut

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25th April 2009 saw the much awaited launch of digital marketing & advertising expertise of Aufait Technologies under a new brand Greenlemon. The event took place at Kadavu Resorts, witnessed by prominent business dignitaries in the region. The event was inaugurated by the Hon. Minister of Industries Mr. Elamaram Kareem, which ended with a relishing and sumptuous dinner at Kadavu cuisine.

With its regional offices located in Calicut-Kerala, India, and Dubai, UAE, Greenlemon will provide end to end online marketing solution to small and medium companies worldwide. Greenlemon's range of services include online advertising, digital marketing & branding, search engine marketing, search engine optimization, B2B solutions, web design, consulting and web strategy solutions.

At the event, Dr. Anandakuttan B. Unnithan, Professor, IIM Kozhikode gave his valuable insights on leveraging internet as a marketing medium for small and medium businesses. Digital marketing is the buzz of today's business world. With more users seeking information and relying on the internet for various personal and commercial needs, the scope and reach of internet as a marketing channel is far beyond predictable for even diverse demographics. And with the financial recession gripping the world economy, businesses have come to realise the potential of internet as a far reaching and cost effective marketing medium. 

Greenlemon has already put its first foot forward with the client “Jai Ho-A.R. Rahman Live in Concert” organized by Keraleeyam to be held on May 3, handling online publicity and advertising for the mega event. The professional and enthusiastic skill set at Greenlemon is all set to add spark to the marketing efforts of global businesses in meeting its strategic objectives.

Tags: Greenlemon launch | Greenlemon | Inaugral event | Calicut events | events

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