I stumbled upon Google's wonder wheel, a great feature that lets you find related keywords.








So far so good. Now, this lets you drill down into each of those keywords and check out the keywords related to those.







So, if you're a search advertiser wanting to explore variants of keywords, this would appear to be a great tool. I use the term 'appear to be', because this didnt work too well for some of the industries Greenlemon's clients operate in (most of our clients are SMEs operating in regional/local markets), as you can see in the two examples below:








Next exhibit below:











Some of the elements here are explicable. For instance, three elements in the last pic are regional newspapers, which also happen to be major advertisers. You could, if you're so inclined, take a sympathetic view and say "oh well, cant really expect much more from a machine, can one?" :)

Some perspective also results from the fact that most other keyword tools arent very accurate in the niches relevant to us.

Having said that, I'd guess Wonderwheel is much more useful for high volume search terms. Like most Google products, it is simple, cool, easy-to-use. Plus you dont have to be a search advertiser to play around with it and have a bit of fun! :)

PS - Here's an easy tutorial on how to begin using Wonder Wheel.

Tags: Wonderwheel | google | SEM | Keywords | PPC

Hits: 758 | Answer this post

During some casual searching, I typed in 'mumbai calicut'. A couple of ads offered me tickets between the two cities.







I clicked on the first 3 ads. Jetlite and Yatra took me through to their home pages. Where did MakeMyTrip take me?




Which of the sites would you book at?

Makemytrip saved me the trouble of scrolling through two long lists of cities. This, I'd guess, is the sort of thing that'd sway the 'marginal' traveler (say, someone who needs a ticket for the next day. Or someone who's booking at 9pm, really wanting to get back home.)

There is, of course, a cost involved in doing this. You'll have to configure perhaps a couple of hundred landing pages with pairs of cities that you want to target. You can do this only if the increase in conversions makes it worthwhile to take the effort of customizing landing pages. And if you've enough transaction volumes to recover your costs.

This is a great example of customizing user experiences to suit visitors' needs.

Tags: SEM | PPC | Landing pages | google | Adwords | MakeMyTrip | User Experience

Comments 4 | Hits: 773 | Answer this post

As some of you may have known, Greenlemon worked with the Alleppey Tourism Development Corporation (ATDC) to market tickets for the Nehru Trophy Boat Races 2009 at Alleppey.

The online ad campaign saw a great response. We were as surprised at the volume of ticket sales as the client.

Indeed, most of our other advertising clients have also seen volumes that we didn’t quite expect, given that most of them are in industries that aren’t traditionally active online. We’ll want to post a case study on some of these soon – we’ll hopefully spare some time to be able to do that soon.

Of course, this post comes a little late, given the races got over last Saturday. But what to do, there’s so much work, there never is time. :).

Tags: Travel | Tourism | alleppey | boat races | SEM | PPC | advertising

Comments 1 | Hits: 632 | Answer this post